Got my hands on a copy of the newspaper made from one of our type briefs today. The brief was to predict what the future of typography. I don't think I ever posted any of the process that went into the piece I put in. So I'll just post the caption we put in the paper to explain it. Will definitely take some proper pictures that aren't on my hideous sofa at some point.
When thinking about what the future of typography would be, we initially found ourselves going down routes that seemed very sci-fi and completely implausible. The more we thought about it the more it seemed that typography hasn't really changed that much in 100 years so why would it change that much in another 100? All that really changes is whats considered cool. So we thought we'd look at cultural trends and found that there is a huge prevalence of 'retro' love in our society today for things like gameboys and records players. Things like that have a very distinct typographic language and we decided we wanted to try and predict what things from our current cultural environment would have this 'retro' cool in 20-30 years. Thus predicting the future of typography.
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